The Portugese fashion and accessories brand has just inaugurated a flagship store in Lisbon’s Amoreiras Shopping Centre.
The brand’s new flagship boasts an area of 127sq m, and boasts a minimalist and luminous design that is executed through premium materials, such as white stone and natural oak wood, that create a neutral image and give a ‘feeling of lightness to space’ for the shopping experience. The brand also explains that the store still utilises ‘more durable materials and textures to achieve a more timless architecture.’
The opening of this new flagship store is part of Parfois’ expansion plan, which comprises of both opening new points of sale as well as transforming its existing locations to reflect their new commercial concept.
The company underlines: “In recent years Parfois has been establishing a transversal strategy to all its business areas, with a focus on the brand image and on the constant evolution and innovation of its product.”
