India and South East Asia’s largest omni-channel home interior and renovation platform has announced its expansion in the Middle East through a joint venture with Saudi’s Alsulaiman Group.
The strategic joint venture has seen the two parties invest $50M to fuel regional growth in a big to become market leaders in the home-renovation and design segments in multiple markets across the MENA region. Plans are in place to invest in top talent across all levels, whilst also aiming to bring together over 1,000 design and home-improvement partners in the region by 2022.
The partnership also brings together trusted home interiors and renovation solutions for homeowners, allowing thousands of small home improvement professionals to grow their business and create the largest, most organised digital supply chain in the region.
Saud Alsulaiman, Alsulaiman Group CEO, commented: “As part of Saudi’s Vision 2030, there are huge developments in terms of the housing programme across the kingdom. The government is planning to build over a million houses in the next five years and are looking to increase home-ownership from around 40 per cent to 70 per cent by 2030.”
