The Turkish fashion retailer is set to launch its e-commerce site for the UK market, as part of plans to expand its presence throughout 90 countries.
Founded in 2005, DeFacto now operates 500 physical retail stores and is looking to compliment this by growing its omni-channel presence. The fast-growing label has operated in Europe for over ten years, with the launch in the UK being its first debut into the market.
Angela Rabilizirova, UK Country Manager, commented: “We are delighted to bring the DeFacto band to the UK and launch our e-commerce offering in the market this month, as we expand our international presence. We’re passionate about supporting consumers with a wide range of on-trend, chic and value clothing for men, women and children.”
DeFacto prides itself on putting sustainability at the heart of its operations, highlighting its overall mission and ethos to be eco-conscious yet accessible. The brand’s expansive collection brings together categories such as DeFacto Baby, DeFacto Fit and DF Plus.



