Global athletic brand New Balance celebrates the opening of its first Middle Eastern flagship store with a lace-cutting ceremony at the brands owned and operated flagship store in The Dubai Mall.
The ceremony will be led by Carlos Eduardo; well-known Brazilian footballer and New Balance ambassador; Stuart Henwood, General Manager for New Balance Middle East and Africa, and Emaar representatives.
Located in the largest mall in the world, the flagship store reinforces New Balance’s position in the market as a leading performance and lifestyle brand. The store launch will be driven by the brand campaign “We Got Now” – New Balance’s narrative around its commitment to movement in the region and housing the best in category running product from its award-winning platforms Fresh Foam and FuelCell.
The store will be positioned as an enablement hub, a community space as well as a sneaker destination, and will offer the most sought after Collab and eEergy drops throughout the year.
“Opening this store in The Dubai Mall is a milestone for New Balance, as we have the opportunity to connect with our customers on 1 to 1 basis as well as making New Balance directly accessible at a grassroots level to the immediate community of the UAE, GCC and Africa. Our devoted fans will be immersed in the New Balance experience as a whole, as well as having access to our full collection, all located in a single location,” Stuart Henwood, General Manager for New Balance Middle East, Africa & India.
