The new store, which is the fourth in the city, is located in Jio World Drive and is in line with the brand’s retail strategy of opening stores on the ground floor of premium malls.
Under Armour is a leading inventor, marketer, and distributor of state-of-the-art performance apparel, footwear and accessories. The brand has expanded its presence in Mumbai with the opening of its new Brand House Store in the heart of the city, Bandra Kurla Complex.
A spokesperson for Under Armour India, said: “We are an athletic performance brand that targets Focused Performers and provides them with innovative performance solutions that make them better. This new store presents a great opportunity for us serve focused performers in the vicinity. We are also excited to be present at Jio World Drive Mall, a luxury retail destination as it perfectly resonates with our positioning of being a premium sportswear brand.”
The new store will carry the brand’s global range of innovative athletic performance merchandise including HOVR Phantom running shoes, mineral-infused apparel line – RUSH and RECOVER, the brand’s fastest running shoe – Flow Velociti Wing and the much-loved Project Rock Collection, among others.
