The restaurant brand is expanding with two new pizza and cocktail bars in a ground-breaking partnership with Extra Motorway Service Area Group.
The fast expanding pizza operator has extended its offering and is launching the two new venues in partnership with Extra Motorway Service Area Group, and will be the first independent restaurant brand in the UK to operate a high quality, full-service restaurant and bar at motorway travel sites. The two new venues will open in quick succession, with Peterborough set to launch in November and Cambridge set to follow in December.
Open daily from 7am, the new pizza bars will be open from breakfast through to late, and will serve up the signature PizzaLuxe fast, handmade thin-crust pizzas, aperitivo & fresh salads alongside a made-to-order cocktail menu and full-service bar. Coffee and cake will be available throughout the day, as well as grab-and-go options including fresh bake-at-home pizzas, piadina and a range of takeaway drinks options from the bar.
Founded by Paul Goodale, former Harrods Director of Restaurants, PizzaLuxe is designed to suit transient travel and retail environments and opportunities, which is aligned with Extra MSA Group’s commitment to delivering a wide range of food and drink options at its motorway service areas, from traditional fast food choices to high-quality and locally sourced produce offerings. With its highly scalable infrastructure, Goodale plans exponential growth over the next two years, including further franchising and licencing opportunities.
