The partnership will see the development of new writing instruments, using the finest materials and an innovative design.
The new writing implements will be made in collaboration with the car manufacturer’s team. The partnership has been celebrated with an international launch event hosted in Modena, which is the home town of Ferrari and Enzo Ferrari.
On this occasion, the collection – The Great Characters Enzo Ferrari Edition – was presented. The collection of writing instruments was made by Montblanc in homage to the life and heritage of Enzo Ferrari, who is known as a pioneer of speed and automotive engineering.
“Through the union of two iconic brands we are writing a new chapter of craftsmanship, starting with the story of Enzo Ferrari, a true visionary. Although Montblanc has its roots in the culture of writing and Ferrari in the world of motor racing, innovation, design and functionality are deeply engraved in the DNA of both companies,” says Nicolas Baretzki , CEO of Montblanc.
The collection will be available from November in Montblanc boutiques worldwide and online.
