The Red Bull Group’s premium fashion brand is set to open a flagship store in Vienna and a new location in Graz.
The new flagship in Vienna will occupy an area of around 400sq m in the immediate vicinity of St. Stephen’s Cathedral. The store will house the latest collections and key fashion looks for both women and men over two floors. On the ground floor, visitors will be welcomed by an experience area which offers a heat press for personalising selected styles and the Shima Seiki 3D knit machine for seamless knitted styles.
To celebrate the opening, a ‘Vienna Capsule’ with two styles for woman and men will exclusively be available at the new store. The shop fitting is complete with specially designed mannequins for Alpha Tauri and the use of digital screens.
The brand also intends to open a new room concept in the store in Gaz. The centrally located store is on Herrengasse and boasts an area of 170sq m of retail space.
