Sustainable fashion pop-up we are. launched its biggest London second life vintage fashion to date pop-up event at Westfield London to over 10,000 visitors.
For three days, the sustainable fashion brand offered consumers the opportunity to upcycle clothing and give them a new lease of life with on-the-spot alterations. Hosted in Westfield’s Atrium, the sell-out event took over 7,300sq ft in space, hosting shoppers of all ages across the three days with limited walk-in tickets also available.
Established by Matt Griffiths, we are. is on a mission to provide a new and exciting way to shop for pre-loved brands. Up to 113bn litres of water and the equivalent of taking 500,000 cars off the road in carbon emissions, could be saved if each person committed to purchasing pre-loved clothes and bought just one item of secondhand clothing. we are. offer a kilo of clothes for £20 and host free upcycled clothing events allowing shoppers to purchase big brands for pocket-friendly prices.
Founder of we are. Matt Griffiths said of the partnership: “we are. is delighted to have partnered with Westfield to launch our largest ever second life fashion event. Since our launch in Truro in July, and expansion across the UK and Scotland, people of all ages are hugely excited and engaged with our mission to bring second life fashion into their wardrobes. we are. is playing a big role in reshaping fashion for a sustainable future, offering great brands and outstanding value for money whilst saving our planet. What could be better than that?”
