The luxury watch and jewellery retailer, part of the Watches of Switzerland Group, has opened its doors today to unveil its dynamic new design at its Reading Showroom at The Oracle.
The Reading showroom is only the second of Goldsmith’s new concept showrooms to open, following on from Canterbury which opened at the start of October. It reveals a whole new interior concept, as well as an exceptional new line up of luxury timepieces and fine-jewellery brands including the best names in Swiss watchmaking alongside world-renowned jewellery brands.
The new calm, yet dynamic space in which these luxury watch and fine jewellery brands are showcased was conceived in partnership with the award-winning UK-based design collective Quadrant Design. Light, uncluttered spaces in a monochrome palette of luxurious materials such as white-washed oak timber, white terrazzo and blackened steel have been combined with visual architectural forms that include repeating vertical lines and soft curves inspired by the Goldsmiths logo.
“This is a significant milestone for Goldsmiths,” says Craig Bolton, Executive Director of the Watches of Switzerland Group. “Luxury today has become far more relaxed, inclusive, and experiential, so while we are elevating the Goldsmiths brand position, our goal is to make everyone feel valued and at home when visiting our showrooms. Our ambition is for everyone to have a memorable luxury experience long after they’ve made their purchase. We believe the repositioning and new showroom concept will transform not just the Goldsmiths profile and experience but bring some fresh life to our high streets and we are delighted to launch in Reading.”
