Petco Health and Wellness Company has debuted its first-ever store that is devoted to a single exclusive brand.
Located in Manhattan’s Soho district, Reddy is the first freestanding retail location for Petco’s premium owned-brand for dogs. The store has been designed to offer an elevated shopping experience with a collection of curated Reddy merchandise as well as an array of exclusive, pet-centric experiences.
In addition to the broad assortment of merchandise, the store provides a number of interactive experiences, such as: a fitting station where customers can get ‘the perfect look and fit’ for their pet; exclusive, complimentary amenities for pets such as sanitary water stations; a JustFoodForDogs fresh nutrition station; Instagram-ready walls, a ‘Bark Board’ and a pet polaroid wall; a lounge area with free WiGi and an ‘adventure concierge’ coming soon.
“Reddy’s growth and popularity among active and trend-forward pet parents has been steady since launch,” said Nick Konat, chief merchandising officer, Petco. “And it’s only accelerated over the last 18-plus months as millions of pet parents are exploring outdoor activities and taking their pets with them wherever they go. This first-of-its-kind boutique will continue fueling that exploration by giving New York City pet parents a hub to bond, recharge and find the latest must-have gear to style their best lives together.”
