The temporary store in the Madrid based shopping centre offers winter and Christmas products as well as a selection of Swedish foods.
The temporary store boasts an area of 195sq m and is located on the first floor of the shopping centre. Customers at the pop store will be able to shop a selection of decorations, lighting, Christmas trees, household items and Swedish food products in the space. The brand says that the Christmas products are intended to make the home ‘especially warm, welcoming and focused on the celebrations.’
In Madrid, Ikea already has three of their traditional large format stores in Alcorcón, Ensanche de Vallecas and San Sebastián de los Reyes. It also had an urban store in the Goya neighbourhood and their recently opened Las Rozas location. Furthermore, the Swedish brand has a delivery point in delivery point in Núñez de Balboa , number 28 and now the pop store in intu Xanadú.
