The Californian-based apparel brand is expanding its fledgling store portfolio, with plans in place to rapidly scale its brick-and-mortar presence.
The Great was founded in 2015 and is currently sold at more than 200 stores worldwide; online destinations and its own free-standing locations. The brand has already entered into collaborations with big named retailers including Pottery Barn, The Honest Company and Goop, with more partnerships set to come.
A new 1,200sq ft store has opened on Abbot Kinney Blvd. in Venice, California. This is the brand’s second location with a third slated to open in Studio City, California in January. The Great then intends to add more than 15 new store locations to its portfolio by the end of 2023. The first locations will be in Los Angeles, followed by key markets throughout the US.
The new Abbot Kinney store houses seasonal collections, core knits, shoes, limited edition accessories, rare vintage finds and women’s, men’s and children’s clothing.
