The LUX* Al Jabal Resort in Khorfakkan and LUX* Al Bridi Resort in Dhaid have been entrusted to the Singapore-based luxury hospitality management company.
The nature-inspired LUX* Al Jabal Resort spans a 260,000sq marea on a spectacular terrain hill overlooking a beach in Khorfakkan, facing the stunning Arabian Sea. The resort is expected to welcome guests in March 2023 and comprises of 45 eco-friendly units and suites that open out to expansive views of aquamarine waters and a jagged mountain range, offering a complete privacy.
Set adjacent to the largest conservation park in the region for the largest wildlife safari in the world outside Africa in the city of Al Dhaid in Sharjah, Sharjah Safari, the LUX* Al Bridi Resort is scheduled for a 2023 opening.
Upon completion, the project will feature 35 luxurious private tents and the LUX* Me Spa. Another key highlight of the property is the various types of animal encounters that are set in partnership between Shurooq and the Sharjah Environment and Protected Areas Authority (EPAA) under safe and secure measures that guarantees protection for both the guests and the animals.
HE Marwan bin Jassim Al Sarkal, Executive Chairman of Shurooq, said: “Our new partnership with The Lux Collective is in line with our vision to add new and exciting dimension to the luxury hospitality experience in the region, and offer the upscale, modern traveller a multitude of sophisticated experiences that not just satisfy but elevate their unique aspirations. Shurooq and The Lux Collective are bound by common values and are committed to providing the highest standards of quality to enhance guest experiences.”
The announcement took place during Shurooq’s participation at the World Travel Market 2021, under the presence of HE Khalid Jassim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority (SCTDA), HE Marwan bin Jassim Al Sarkal, Executive Chairman of Sharjah Investment and Development Authority (Shurooq), and Paul Jones, Chief Executive Officer of The Lux Collective, held in London, UK, from November 1 – 3, at the Sharjah stand.
