The Dubai-based brand is looking to expand both regionally and international with plans to significantly boost their portfolio.
The company, which opened its doors in the emirate’s Jumeirah Lake Towers in 2019, already boasts six stores across Dubai. Now, the brand has revealed that they intend to open two stores in Abu Dhabi and 14 Pickl outlets throughout the UAE by the end of 2022. Internationally, the brand intends to target 200 new stores in the next five years.
Ashley Griffiths, Chief Licensing Officer, Pickl, said: “Bearing in mind we are a UAE-based and started brand and that our first kind of footprint will be the GCC, I think 200 is reasonable. I think we can get circa 50 in the GCC if we can get full coverage there over the next five years, but then we will rely on expansion into other continents as well to achieve that 200 number.”
A large part of the GCC expansion will be in Saudi Arabia, with Griffiths revealing that the brand is already talking to multiple potential partners and potential franchisees.
