The shopping centre operator is leveraging augmented reality (AR) technology for a new interactive holiday promotion.
Westfield has partnered with buy now, pay later platform Afterpay to provide customers with an AR-activated scavenger hunt experience for guests. The interactive experience leverages Westfield’s existing digital network, and will feature QR codes throughout participating Westfield centres across the US.
When activated, shoppers will be prompted by codes to scan and help finds Afterpay’s Hidden Helpers in an AR environment. Upon scanning, shoppers will be taken on an AR-based holiday adventure to uncover the five Hidden Helpers throughout the centre. These will in turn unlock special deals and promotions at brands that use Afterpay’s flex payment solution.
In addition, a number of retailers are rolling out Afterpay’s in-store flexi payment solution. These companies include: Nordstrom and Nordstrom Rack, J.Crew, Madewell, American Eagle, Aerie, Tilly’s, Morphe, Alo Yoga, Parachute Home, and Le Creuset Signature Boutiques and Outlet Stores.
