The award-winning jewellery brand is launching two new destination stores in London as part of an ambitious expansion plan which commenced earlier this year.
Opening on 2 December at Coal Drops Yard and 3 December at Foubert’s Place, the new stores arrive just in time for the festive season and follow the brand’s first ever Christmas advent calendar swiftly selling out.
The new stores will feature similar Scandinavian and Japanese-inspired designs. Complete with luxurious modern visuals, the stores will offer a selection of the brand’s three services – piercing, tattooing and bracelet welding – along with its iconic gold vermeil and solid gold jewellery, perfect for ‘ear stacking’.
The launch of these stores follows a successful few years for Astrid & Miyu as it has grown to a projected turnover of £15M – an increase of over 400 per cent in the last three years – with seven stores and two Selfridges concessions and more than 150 staff. The brand has won a host of awards and accolades, including Omnichannel Retailer of the Year at the UK Jewellery Awards and ranking ninth in the Sunday Times Fast Track 100.
