The VF-owned brand has opened its first store in Berlin, Germany as the streetwear label continues to expand its retail network.
Alongside their latest opening in Germany, Supreme has opened a store in May on Milan’s Corso Garibaldi. The New York skatewear brand was acquired by VF Corp last year, with a valuation of the business at $2.1bn.
In January 2021, VF Corp said it was forecasting $500M for its first fiscal year, with more than half of the revenue expected to be generated from Supreme’s online store. The company is also expecting a surge in sales from its physical outlets and their planned expansion.
Supreme’s success can certainly be attributed to collaborations with limited edition capsule ranges available for short periods of time. This season’s collaboration includes collections with Junya Watanabe, The North Face, Timberland and Tiffany & Co.
