The Australian label has launched in the US through a partnership with iconic American luxury department store chain Saks Fifth Avenue.
Founded in 2002, Ginger and Smart’s international expansion has now begun with its launch at Saks Fifth Avenue. The luxury retailer has also presented their latest collection – The Lumiere Collection – designed by Alexandra and Genevieve Smart and available at select Saks locations. The new Lumiere Collection merges the graphic with the botanic, exaggerating the brand’s signature prints.
Ginger and Smart continues to focus on sustainability by creating their pieces with consciously sourced materials, such as Tencel and recycled polyester. The brand aims to be eco-friendly in both the composition and construction of its fabrics. Furthermore, the brand has also reduced its energy and water input that is required to process textiles.
Alongside their sustainability goals, Ginger and Smart supports organisations such as Groundswell Giving, which advocates for climate change and aims to educate people to take action regarding climate change themselves.
