Europe’s leading online fashion platform Miinto started its overseas official flagship store on JD.com bringing its broadest and finest assortment of fashion clothing and accessories to JD’s consumers.
Miinto joins JD through the Just-In-Time project, which enables cross-border merchants to synchronise products and orders via an integration system, and provides consumers with an upgraded shopping experience through access to trendy products. Miinto aims at offering a rich selection of high-quality products from thousands of European brands to consumers in China.
“There are multiple reasons for choosing to collaborate with JD Worldwide as our starting point in China,” said Konrad Kierklo, CEO of Miinto. “But the key points are that JD Worldwide is highly trusted by Chinese consumers, and that they ensure that only authentic products go on the platform, which is very important to us.”
Founded in 2009, Miinto is one of Europe’s fastest growing e-commerce businesses that works directly with a highly curated network of the best fashion boutiques and brands, providing access to a unique assortment that is unparalleled in the industry. Miinto has successfully created a community with individuals who love and are passionate about fashion.
