The luxury goods brand is continuing to expand its footprint across the GCC with its latest boutique opening in the newly opened Mall of Oman, Muscat.
The boutique, which will be managed by Montblanc’s longstanding partner Rivoli Group, offers a wide selection of timepieces, writing instruments, leather goods, accessories and eyewear, and Montblanc’s growing range of technology devices.
The new boutique showcases the Maison’s Neo² retail concept that has been designed by French designer and interiors architect Noé Duchaufour-Lawrance, and articulates the brand’s long-standing passion for craftsmanship. The concept is currently being rolled out globally and it presents a pure and uncluttered aesthetic, mixing black and white with wood for a contemporary retail environment.
Franck Juhel, President, Montblanc Middle East, said: “We are delighted to be opening our newest Middle East boutique in the Mall of Oman, and to be doing so with our longstanding partner. This is a country rich in culture and understated luxury, and it is significant for us to be able to showcase limited edition pieces, and provide an immersive experience that highlights our own rich storytelling heritage.”
