The activewear brand, co-founded by actress Kate Hudson, is set to open its very first UK store on London’s Regent Street later this month.
The new store has been described as an ‘experiential pop-up’ by the brand and it will integrate the brand’s digital roots with a technology driven approach, offering customers an omni-channel experience. To this effect, the pop-up will be equipped with Fabletics’ Omnisuite and Omnishop technology that will seamlessly link online and retail activity for VIP members.
This Omnishop technology will give customers and Fabletics VIP members that chance to request a different size or colour, check stock, and engage in styling tips, all without leaving the fitting room. Furthermore, touchscreens with a simple style quiz will be displayed throughout the store to help customers decide which styles will best suit their needs and preferences.
This London pop-up store marks Fabletics 72nd worldwide and it will span around 2,400sq ft across two floors, offering size-inclusive ranges across its men’s and women’s collections.
