The much-loved sportswear brand is celebrating the opening of a new store in Mönckebergstrasse in Hamburg.
Spanning more than 900sq m of retail space over two levels, the new Adidas store combines a sustainable furniture concept with interactive touchpoints. The store is home to a range of products for women, men and children as well as the product categories of football, outdoor, running, training and originals.
The sales area boasts a sustainable furniture concept with the focus on light, ideally locally produced materials from sustainable sources that encourage and enable reuse. There ae display boxes distributed in the changing rooms and throughout the store which provides information about the materials that have been used and the hangers and mannequins are all made from recycled materials. Furthermore, Adidas has installed a water filling station to encourage customers to refill their bottles.
Various interactive and digital touchpoints have been built into the store, including the visible area behind the service counters that allows customers a look behind the scenes whilst also serving as quick access for services such as Click & Collect. Alongside Click & Collect, the store also offers services such as Bra Fitting and Bring it to me.
