The new store which is situated within the Artz Pedregal shopping center in Mexico falls in line with the brand’s international expansion.
The Spanish Standard reported that the establishment has 200sq m, making it the largest Tous store in Latin America. In addition to this, the store is home to a jewellery workshop which is installed within it. The workshop is manned by a Mexican artisan jewellery who comes from the Tous School of Jewellery and Craftsmanship, in which Mexico has participated since its creation.
Rosa Tous, Corporate Vice President, Tous, said: “With this opening we celebrate 20 years of presence in Mexico, in which we have sought to position ourselves in the preferences of Mexicans. Furthermore, with our 123 stores throughout the country, we reiterate our desire to be a company with a Mexican soul after so many years.”
Mexico continues to be the most important international market for the Spanish firm, which ended the 2020 financial year with a presence in 30 states of the country.
