Both of the stores will occupy prominent stores on Foubert’s Place and are due to open next month.
Aerie is located at 19 Foubert’s Place with a 1,630sq ft space over two floors and American Eagle is located at 15 Foubert’s Place with 3,888 sq ft over ground and basement. Aerie will offer intimate apparel and lifestyle products whilst American Eagle offers directional menswear and womenswear.
Samantha Bain-Mollison Retail Director at Shaftesbury says: “We are delighted that American Eagle and Aerie have chosen Carnaby’s Foubert’s Place as the location to bring both brands to the UK customer. The trend led collections offer a great fit for the Carnaby consumer who are seeking products and experiences that they cannot buy on every high street. The launches add to the exciting lineup of recent openings in the area including Metal Morphosis, Just Hype., Motley London and Aubin alongside NBA store and adidas Originals who have chosen Foubert’s Place as their store location.”
Nish Soneji, CEO American Eagle Europe, Aerie Europe says: “As experts in bringing US fashion brands to the UK and Europe, we had to ensure the locations for American Eagle and Aerie’s first London stores not only resonate with London’s young and trend-savvy fashion consumers but would also make a dramatic impact for these game-changing brands. With its mix of vibrant and directional international fashion players we knew instinctively that Foubert’s Place and the Carnaby area was the perfect backdrop as a springboard for both American Eagle and Aerie in the UK.”
