The iconic British toy store has signed a lease for 11,000sq ft at Westfield London and in a move to maximise the Christmas shopping period, a pop-up opens today until its Spring flagship launch.
The pop-up will be in place while Hamleys readies the 11,000sq ft store into a toy wonderland that will offer Hamleys’ signature experiences for children and adults alike. The pop-up will launch in perfect time for the festive shopping period, with the iconic British brand bringing their magical toys to children and families for Christmas this year.
Located on Level 1 in Westfield London’s expansion, close to John Lewis, Hamleys will provide the ultimate destination for families looking to discover toys, games, crafts – and fun, compliments of Hamleys’ world-renowned experience team. The new permanent shop will showcase a brand new store concept, featuring engaging and educational play areas, with interactive and exciting installations, as well a year-round programme of in-store events and character appearances, adding to the centre’s already established family brands, including Lego, The Entertainer and KidZania London.
Kate Orwin, Leasing Director UK, Unibail-Rodamco-Westfield, says: “Hamleys is an exciting addition to our family product and experience offer. We’ve worked collaboratively with Hamleys to launch their iconic brand in the festive period through a pop-up concept, and look forward to the launch of the permanent store in 2022.
