Diriyah Gate Development Authority (DGDA) has today officially unveiled its vision for Diriyah Square, the commercial heart of its 190 billion SAR Diriyah giga-project on the edge of Riyadh.
Bringing together wonderful experiences for young and old, Diriyah Square is the gathering place of the Diriyah masterplan hosting 450+ of the world’s finest global retail brands, complemented by an additional 100 authentic local Saudi artisan souks. The district will deliver a complete lifestyle offering; from leisure and entertainment, ultra-luxurious hotels, and places to work and live.
Diriyah Square provides an uncompromisingly bold destination, breaking the status quo and setting it apart from the traditional retail competitors. Looking beyond the vision of Diriyah Square, DGDA will partner with leading international brands to ensure their expectations are exceeded.
Diriyah Square’s vision rests on three key values: Authenticity: The Diriyah Square project will faithfully apply timeless Najdi-inspired architecture and design principles, which no other project of this scale has ever done before. Future: Diriyah Square is a bold and ambitious project – creating an exciting future whilst being anchored by the past and Place: Placemaking is central to the success at Diriyah Square, and the project is bringing together wonderful opportunities for all in a uniquely liveable place. It presents everything from a predominantly open-air, authentic streetscape of inviting laneways, open-air courtyards, and souks, to the delivery of a thriving day and night-time economy.
Jerry Inzerillo, Group CEO, DGDA, commented: “Since its foundation in 2017, DGDA has been attracting the world’s most experienced real estate professionals to Saudi Arabia and Diriyah for the project. The development supports the Kingdom’s Vision 2030, a roadmap drawn up by His Royal Highness Crown Prince Mohammed bin Salman to create a vibrant society and thriving economy. Diriyah Square has crafted a collection of the finest culture, hospitality, retail, leisure and entertainment assets. The project is set to become one of the world’s greatest gathering places, all in the vibrant heart of authentic Diriyah.”
