The immersive pop-up experience will open in Redchurch Street in London’s Shoreditch this week.
The venue has been transformed into a Scandi-style oasis where customers can experience the brand’s iconic Beogram 4000c turntable and take advantage of the brand’s trade-in offer to upgrade their headphones.
Meanwhile, the pop-up will also play host to a calendar of events for the public which include interactive workshops, experiences and live music. Examples of the events will include an immersive sound and whisky tasting session with Scottish whisky brand Johnnie Walk Blue Label and Pitchblack Playback sessions that offer a distraction-free and immersive licensing experience.
Furthermore, a DJ booth will and record store will offer guests a floor-to-ceiling wall choice of curates vinyl and the Danish espresso bar Hagen will operate a filter coffee bar that will serve a portfolio of special beans for customers.
The pop-up will remain open for four weeks from 26 November.
