Shaftesbury has announced that leading art toy brand, Pop Mart, has selected Chinatown London for a European flagship and UK debut, and will be joined by Yolé, the world’s first no-sugar added ice cream and frozen yogurt brand.
Set to bring Pop Mart’s best, latest, and most exclusive collectibles to the London market, the brand has selected the 395sq ft unit at 80 Shaftesbury Avenue for its debut UK permanent shop, which will also be the European flagship.
The Chinatown London store will open this winter, featuring the trademark mystery toy boxes. It will also offer world-renowned art toy products, including collections created by famous designers Kenny, Pucky, and Kasing Lung.
A few doors down from Pop Mart, Yolé will be bringing its unique no sugar-added ice cream and frozen yogurt recipes to Chinatown London from later this month, at 74 Shaftesbury Avenue in a 309sq ft unit. The brand has an extensive presence in Southeast Asia, with its flagship in Singapore and over 30 stores throughout countries such as Indonesia, Taiwan, Cambodia, and Malaysia.
Yolé’s special recipes, formulated at their European HQ in Spain, ensure the no sugar added ice creams and frozen yoghurts retain the full taste and texture. Available in soft serve or tubs to take away, Yolé’s flavours include favourites such as matcha and chocolate-hazelnut. The menu also includes freshly made milkshakes, boba, and ice cream bars, with countless combinations of toppings for customisation.
