The first-ever H&M Townsquare opened last month and is situated on the first floor of Central World in Bangkok, Thailand.
The new mixed-use destination brings together H&M Fashion, H&M HOME Concept Store, the world’s first H&M Music Studio and D’ARK Café, in a 4,000sq m retail and leisure space.
The new H&M Townsquare is a place for people to come together and enjoy their favourite pastimes – from shopping to meeting friends over coffee and even making music, without the need to commute between different venues.
H&M Fashion store boasts designer collaborations, motivational sportswear, affordable wardrobe essentials and stylish accessories in a totally renewed interior. The airier, greener space encourages customers to shop at a relaxed pace.
Another highlight of H&M Townsquare is the debut of the first H&M HOME concept store in Asia. Here, customers can explore the latest collections from H&M HOME in a setting inspired by metropolitan homes and international hotels. It also houses the orangery, an in-store florist and nursery that infuses the entire space with the scent of fresh flowers and plants.
Merging retail with entertainment and the arts, H&M Townsquare houses the world’s first and only H&M Music Studio: a multi-purpose audio facility for karaoke, music podcasts, original recording, band practice, livestreaming and jamming. Embracing inclusiveness, H&M Music Studio welcomes professionals and amateurs alike.



