The new brands are unified by “Stay for Good” programme and will propel the Group to double its global footprint by 2025.
Banyan Tree Group, one of the world’s leading independent hospitality groups, is set to double its footprint of 54 properties across 23 countries by 2025 with the introduction of 5 new brands launching in the next 18 months. As a pioneer of purposeful stewardship and responsible tourism, this expanded global portfolio of 10 unique brands will allow the Group to increase its impact in the countries where it operates whilst taking advantage of post-Covid growth opportunities in purposeful travel.
Through the Banyan Tree Global Foundation, all brands will abide by the proprietary “Stay for Good” programme, a structured framework that aligns with the United Nations Sustainable Development Goals. Stay for Good embeds core stewardship values in operations and guest experience, promoting community engagement and partnership to drive long-term impact in three core pillars:
Environment (Our Environment) – Conserving ecosystems and promoting biodiversity through research and restoration, based on science-based approaches spearheaded by trained biologists via Banyan Tree’s labs. Guests can also participate in on-site sustainability and educational citizen science programmes such as coral or tree planting, with over half a million trees planted since 2007. Additionally, the Group’s commitment to annual reductions in energy emissions, water use and waste production is closely monitored by EarthCheck, the travel industry’s leading benchmark certification and environment management programme.
Society (Our Communities) – Providing sustainable workplaces for employees by ensuring diversity, satisfaction, health, safety and welfare, as well as investing in self-paced education programmes to support long-term wellbeing. One mainstay is the Group’s Seedlings programme, which has nurtured over 100 youths through vocational life skills coaching, education, mentorship and scholarship programmes. To date, Banyan Tree Group employs over 8,000 employees worldwide who, along with their families, benefit from these programmes.
Governance (Our Responsibility) – This is a multi-stakeholder engagement approach that ensures accountability, a sustainable supply chain, responsible tourism and corporate governance. For example, Banyan Tree Group mandates a Supplier Code of Conduct requiring a commitment to maximum transparency in operations, with food as a primary focus moving forward and a goal of 100 per cent completion by 2025.
Deepening this mission amidst expansion, Banyan Tree Group’s operation of Stay for Good across its multi-brand ecosystem ensures that each location, no matter how far apart, is unified in its commitment to regenerative and wellbeing practices.
