As part of the brands global expansion strategy, Moose Knuckles has opened two new stores, one in Toronto’s Eaton Centre and a permanent location in Chicago.
Alongside the new openings, the brand, has been exploring new markets with a selection of pop-up shops. A pop-up in Ottawa’s Rideau Centre opened earlier this month and most recently, it opened a pop-up in Boston, and in its hometown of Montreal.
The new locations have been designed with the brand’s story in mind with the aim to visually represent the brand’s ethos – bringing the tundra to the city.
“Our newest Moose stores are designed by
renowned designer Stefan Beckman and create a completely immersive experience
into our world,” said Andrea Elliott, EVP, Direct-to-Donsumer, Moose Knuckles.
“Moose has always merged Canadian technical
know-how in outerwear with a fashion edge through a global lens that makes us
truly unique in the space. We welcome the opportunity to showcase our complete
line to new markets across the country and the world.”
Moose Knuckles currently operates over a dozen stores,
including both permanent and pop-up locations across North America and Europe.
The brand’s expansion plans include growing its footprint to over 35 stores and
pop-ups.
