The company has announced the opening of its first street-front store in Hong Kong, the brand’s ninth location in the city.
Located on Queen’s Road Central, the 3,620sq ft two storey store embraces the bustling neighbourhood of Central and connects with guests through its diverse range of products designed to enhance well-being and performance.
The transparent shopfront visually connects the store with the lively neighbourhood of Central. Materials such as natural oak wood, terrazzo and white painted finish have been applied in the interior design to create an airy and inviting space. Inspired by the unique history of Pottinger Street, light art was created and will be installed in the shop to celebrate the richness of local culture and heritage.
The new store will continue to offer an extensive range of female and male apparel for all occasions, inspiring shoppers to live the “sweatlife” through a variety of activities in the city. From yoga, running, hiking, to high-intensity training and outdoor adventures, lululemon’s array of franchises blend function and fashion and uses high-performance fabrics, enabling customers to feel and perform their best. Lab collection is also available in store, designed for urban-dwellers, providing technically-minded and aesthetically- motivated garments for modern life.
