Korres, the Greek cosmetics brand, continues to expand within the banner. After store openings in Taiwan, Oslo and even New York, the brand is offering a second address in Paris and settles at 76, rue Vieille-du-Temple, in the 3rd arrondissement.
This 40sq m point of sale designed by architect
Manos Babounis gives pride of place to the colour white, thus recalling the
world of pharmacy and laboratories. Because Korres was born in 1996 under
the leadership of pharmacist Giorgos Korres and chemical engineer Lena Korres.
In this new Parisian address, the products are presented on shelves combining
carved white wood and industrial metal, and placed against a wall covered with
white tiles from the brand’s recycling laboratory.
In addition to its two Parisian stores, the first being located rue des Ecoles,
in the 5th arrondissement; Korres has a store in Perpignan and a presence in
350 pharmacies and 90 Monoprix parapharmacies. Nine new Korres stores
should open in France within two years. In the world, Korres has 22 boutiques
and shops-in-shops.
