IHG® Hotels & Resorts, one of the world’s leading hospitality companies, is proud to announce the European debut of its new luxury collection brand Vignette™ Collection in a landmark multi-property deal.
In partnership with owner group JJW Hotels & Resorts (JJW), the signings in Portugal and Austria represent the strong owner appetite for Vignette Collection, which launched less than four months ago as the 17th member of IHG’s brand family.
Bringing together exclusive properties in sought-after urban and resort locations, it welcomes world-class independent hotels to the company’s Luxury & Lifestyle collection in a style that combines the distinctive identity of each property with the power of IHG’s global scale and expertise. The agreement between IHG and JJW also includes a new property for IHG’s voco™ hotels brand overlooking the Atlantic Ocean in Portugal’s Algarve.
Karin Sheppard, Senior Vice President and Managing Director Europe said: “We are delighted to announce our first European Vignette Collection signings through our partnership with JJW Hotels & Resorts. Complementing our existing Luxury & Lifestyle portfolio in Europe, these unique properties will meet the needs of travellers seeking a luxury stay experience, whilst maintaining each hotel’s authentic charm and individuality.
The introduction of Vignette Collection follows the successful launch of voco hotels – another of our many conversion-friendly brands – so it’s fitting that we are also working with JJW to build voco’s presence in the popular Algarve region.”
