Officine Universelle Buly‘s meticulously crafted brand identity and offerings resonate well with Japanese consumers, and it’s no surprise that Japan is one of the company’s most important markets.
Although already present in Tokyo‘s sprawling metropolitan area with eight boutiques, Officine Universelle Buly has just added a new retail space on the premises of Shibuya PARCO.
This new boutique on the second floor is in addition of an existing one on the ground floor and comes with an entirely different aesthetic, one that’s audaciously inspired by Japan‘s impressive seismic record—each year staggering number of approximately 5,000 minor earthquakes are registered throughout the country.
Spawning from this notion, Touhami and affiliated design firm Art Recherche Industrie have created an evocative setting marked by slanted lines that not only aims to evoke chaos and disorder, but also honours Japanese architecture’s ongoing reinvention. Flooring of grey marble, with natural inclusions of rocks and fossils that has been intentionally left raw, anchors the shop unit.
A robust sales counter, encapsulated in blue-tinted glass and flanked on three sides by large cabinets crafted from glass and framed in scented hinoki wood. The construction lines of the windows are all cut in irregular diagonals in these windows, the rhythm of the wedges follows a calculated wave like that of dominoes falling to recreate the movement of the fall. And yes, even the neon shop sign is itself tilted.
The new Officine Universelle Buly store carries a curated range of items from the brand’s elaborate offerings. The brand has been part of LVMH since October 2021.
