Shaftesbury has announced the official opening of a debut pop-up store in Seven Dials for Rowing Blazers, the cult American clothing brand most well-known for their irreverent take on preppy clothing.
Located on 16 Earlham Street, and spanning 872sq ft, Rowing Blazers Seven Dials represents the brand’s first bricks-and-mortar British store which offers an edit of product from their A/W’21 collection fronted by Pete Davidson and Ziwe Fumudoh. Key product in-store includes a bold selection of rugby shirts, knitwear, jackets and accessories and the brand iconic and namesake rowing blazers. Visitors will also find a selection of humorous and nostalgic jumpers for the recently relaunched ‘80s knitwear brand, Gyles and George.
Designed in-house, the Seven Dials store mixes the worlds of preppy style with youthful sportswear, offering visitors a wide variety of pieces designed to last a lifetime.
Founded in 2017 by Jack Carlson, Rowing Blazers takes inspiration from both streetwear and more traditional clothing, offering customers a unique synergy between classic designs and contemporary fashion. Taking its name from Carlson’s passion for the blazers worn at rowing clubs around the world, Rowing Blazers is famous for its eccentric and unique blazer designs, as well as its exclusive collaborations with other like-minded brands big and small, having produced collections with international names such as Gyles & George, FILA and Babar.
