The luxury apparel brand is running a holiday-themed digital promotion, The Ralph Lauren Winter Escape, on Roblox from 8 December 8 2021 – 3 January 2022.
A gender-neutral, digital clothing collection featuring limited-edition items will launch within the experience.
The promotion will also allow customers to use their 3D digital Roblox avatar to participate in immersive virtual activities such as ice skating with friends, warming up at the firepit with a customised hot chocolate from the “Ralph’s Coffee Truck,” toasting marshmallows, and a gamified holiday treasure hunt to unlock exclusive accessories. At the centre of the themed Ralph Lauren virtual world is a holiday tree that is decorated by participating customers to activate new virtual rewards and additions.
In addition, the retailer is offering the Ralph Lauren Digital Collection, exclusively available for purchase on Roblox, which allows users to customise their avatars with outfits they can try on and purchase at the “Polo Shops” within the experience. New looks, limited-edition accessories and surprise and delight bonus items will drop on a weekly basis, with drop dates to be announced by Ralph Lauren via its social media accounts.
Ralph Lauren is following up the August 2021 launch of “Ralph Lauren x Zepeto,” a digital apparel collection and thematic virtual world made available on the Zepeto global social networking and avatar simulation app. Ralph Lauren apparel is virtually represented in the digital world of Zepeto. Participating customers are provided with a personalised 3D avatar and can socialise with other users, as well as shop an assortment of over 50 digital apparel items.
