The exciting opening of TOAST has taken place in Carnaby’s Newburgh Quarter. Toast is located at number 2 Newburgh Street on a 1,146sq ft space that is spread over two floors.
TOAST opens their first-ever stand-alone Menswear store. The Georgian building has a traditional panelled shopfront, true to the rich history of the area.
The space holds functional and pared-back designs with relaxed styles that stand the test of time. Workwear influences ground the motif of these time-honoured creations, which have been reinvented through relaxed silhouettes, washed textural fabrics and rich, heathery colours. The collection reflects a more thoughtful way of life through these timeless pieces, using quality fabrics to ensure longevity. The interior of the store features a fitting room area to the side, and a lower floor to the rear with a glass roof providing plenty of natural light. A small, curated selection of Homeware and Womenswear pieces is also on display.
Samantha Bain-Mollison Retail Director at Shaftesbury says: “We are delighted that Toast has chosen Newburgh Street, Carnaby for their first standalone menswear shop. The brand is synonymous with premium style and fits so well with the existing strong lineup of menswear in the destination including Barbour, Mark Powell, Fred Perry and Aubin. The store’s homeware pieces also sit well alongside the first-ever Soho Home which is also located in the Newburgh Quarter.”
