The company is thrilled to announce the opening of a new concept store, located on iconic Chiltern Street in the heart of Marylebone.
Building on the brand’s Jermyn Street store and existing physical presence in London, New & Lingwood, Chiltern Street will play a significant part in the continuing evolution of the brand’s loungewear offering and customer experience. The past year has seen New & Lingwood adapt and re-focus its offering to reflect their customers’ rapidly shifting lifestyles.
Chiltern Street has long been home to some of the UK’s most unique and artisanal brands, and the new store will house a curated collection of styles centred around unique loungewear pieces and relaxed tailoring while also exhibiting new concepts, product capsules and innovations within the brand offering. Capturing the tension between classic craft and contemporary design, each collection will infuse New & Lingwood’s signature use of colour and pattern into pieces that balance comfort and elegance.
For the first time in the brand’s rich history, the Chiltern Street store will hold a limited release of their iconic dressing gowns, tailored in women’s silhouettes but with all the hallmarks of their signature pieces.
Speaking on the new store, New & Lingwood CEO Freddie Briance says: “We want to keep experimenting with our physical presence and smaller concept stores allow us to convey the magic of our brand and the craft of our product in a very different way.”
