Popeyes’ Saudi Arabia operation is about to expand to new levels. The New Orleans-born fried chicken giant has signed a master franchise agreement to move into new parts of the country.
The franchise deal is between Popeyes and Saudi’s own Gulf Brand Fast Food Company, a subsidiary of Tanmiah Food Company (Tanmiah is a leading poultry and meat supplier listed on the Saudi Exchange).
David Shear, International President of Restaurant Brands International, the parent company of Popeyes, commented: “Our agreement with Gulf Brand Fast Food Company is an exciting step in delivering on our commitment to serve our signature blend of spices, flavours and experience to more guests around the world. Saudi Arabia is an important market in our expansion plans for the MENA region, and we look forward to seeing chicken-lovers in Saudi Arabia getting their hands on Popeyes world-famous dishes, including our chicken sandwich, with the expansion of our footprint across the Kingdom.”
Madhav Kapur CEO of Gulf Brand Fast Food Company, added: “We are thrilled to announce our partnership with Popeyes and to contribute to the growth of the quick-service restaurant market in the Kingdom. Our agreement with Popeyes will grow the presence of the brand, increasing access to tasty products to customers across the Kingdom. We look forward to bringing our experience as an operator of food franchises to deliver a best-in-class customer and brand experience.”
