Luxury car brand Mercedes-AMG has joined hands with UAE business conglomerate Gargash Group for the opening of the first standalone AMG store in Dubai.
The ‘hybrid retail’ concept store located in City Walk sets a new benchmark for the AMG brand experience in Dubai as it seeks to create a unique lifestyle experience in one of Dubai’s most exciting urban precincts.
It features a showroom, boutique, and F&B where enthusiasts can test drive a broad range of the latest top-end Mercedes-AMG models, purchase an exclusive selection of high-quality lifestyle accessories, and enjoy its signature F&B offering including the premier AMG Kaffeehaus. The architecture of the newly launched AMG Store extends beyond the familiar and established design features of the AMG Brand Centres by introducing a series of individual elements that emphasise the unique character of the format.
To mark the opening, a media preview event was held, being attended by VIP guests, AMG customers, high end influencers from Dubai and celebrities including the globally recognised former F1 driver David Coulthard. “The opening of the world’s first AMG Store in Dubai highlights the strong relationship between Gargash and Mercedes-AMG. The launch of our first standalone AMG Store with its unique lifestyle format is a significant addition to our well-developed UAE network offering an exclusive brand experience to AMG lovers,” said Shehab M. Gargash, MD & Group CEO of Gargash Group.
