The Watches of Switzerland Group, the UK’s leading luxury watch and jewellery specialist, has partnered with TAG Heuer to open a new TAG Heuer boutique at Churchill Square Shopping Centre, Brighton.
The impressive contemporary space is 41sq m, and is located in the Churchill Square Shopping Centre, in Brighton, next to the newly opened luxury Goldsmiths showroom, which opened last month. The interior of the boutique reflects TAG Heuer’s motoring heritage with tones of grey and dashes of TAG Heuer’s iconic red.
Over 120 timepieces are available for purchase including TAG Heuer’s newest launch of the Carrera Three Hands collection. The new TAG Heuer Carrera collection is comprised of 13 pieces and four versions. All a tribute to the original Carrera watch that came to market in 1963, which was inspired by the word Carrera – Spanish for “road,” “race,” and “course.” The latest collection keeps the authenticity of the classic while bringing in a new level of luxury and innovation.
Drawing on over 240 years as a premium watch retailer, the Watches of Switzerland Group is thrilled to welcome visitors to the latest TAG Heuer boutique, further establishing their already strong partnership with TAG Heuer. This is one of the six TAG Heuer boutiques that the brands have collaborated on to bring to market this year.
“As we continue our partnership with the Watches of Switzerland Group, we are excited to be opening this TAG Heuer Boutique in Brighton. The new Boutique is located in the heart of the city in the Churchill Square Shopping Centre and will provide customers the full TAG Heuer immersive experience and showcase all our collections including our latest Carrera, which is fronted by our newest brand ambassador, Hollywood actor Ryan Gosling. The opening of this Boutique perfectly coincides with the busy holiday season, and the team is delighted to offer their expertise for customers to find the perfect gifts,” says Rob Diver, Managing Director of TAG Heuer UK and Ireland.
