The Skechers footwear brand has moved its operations in the Philippines from a third-party distributor to Skechers USA Philippines as it looks to maximise growth in the region.
The move will allow the company to reach more of the 100 million people in the country and offer them a wider selection of Skechers products through expanded channels.
David Weinberg, Chief Operating Officer of Skechers USA said: “The Philippines has immense potential for Skechers, and with our dedicated team focused on growth and delivering the integrated capabilities of Skechers, we believe this step accelerates that potential. With Skechers’ appealing lifestyle collections, groundbreaking comfort innovations and our corporate support, we believe the Philippines can become a key market for us in Southeast Asia.”
Suzette Pasustento, Country Manager for Skechers USA Philippines said: “We are presently in the first phase of re-establishing the brand in the market: setting up new offices in Manila, implementing a distribution centre, and we opened our first new store this month. In 2022, we will introduce new product categories, open more retail locations and expand our door count with new retailers, as well as launch a comprehensive marketing campaign.”
