The made-to-measure menswear retailer has set a goal to surpass more than 100 retail locations in 2022 and launch its first womenswear collection.
“We are very proud of 2021, and there are many positive indicators that 2022 will be our biggest year yet with our expansion into womenswear, increasing retail footprint, and core experience helping to fuel our growth for decades to come,” said Drew Green, President and CEO of Indochino.
The company, which currently has 79 locations, plans to expand into new markets such as New Mexico, Kentucky and Alabama this year, while continuing to increase its presence in prominent existing markets such as New York and California. The new locations will include standalone Indochino showrooms and in-store shops at Nordstrom.
Indochino said its decision to enter womenswear follows extensive feedback from consumers seeking made-to-measure, personalised clothing crafted from a dedicated women’s pattern. The company said it already attracts many women who find a successful fit using its men’s pattern.
“We know that many women are looking for well-tailored custom clothing that doesn’t cost a fortune and there simply isn’t a custom womenswear brand comparable to Indochino on the market,” Green commented. “We’ve been looking to fulfil this need for years but wanted to make sure that the timing was right, we could do it right, and the brand was ready.”
