JD.com’s omni-channel fresh food store, SEVEN FRESH, plans to accelerate its expansion by opening 12 more stores in southern China in 2022.
SEVEN FRESH announced its development goals by the end of 2021, striving to become a top-notch chain retail brand in China within the next five-seven years, with a primary focus on two regions, the Beijing-Tianjin-Hebei Urban Agglomeration and the Greater Bay Area. As eight stores already opened in the Greater Bay Area in 2021, SEVEN FRESH is expecting to have over 20 stores in the region by 2022.
“Having recorded a GMV of nearly RMB 3 billion yuan in 2021, SEVEN FRESH will set a hundred billion GMV target in the future,” said Feng Zheng, President of SEVEN FRESH.
Currently, SEVEN FRESH has 48 stores in 13 cities across nine Chinese provinces with Beijing. As SEVEN FRESH adopts the omni-channel approach, combining online and offline services, customers can receive their on-demand delivery orders within 30 minutes from nearby stores with a radius of three kilometres.
“SEVEN FRESH chooses the Greater Bay Area as one of the primary focuses, because the population in the region have shown the concrete demand for fresh food,” Feng added. “JD.com also has a strong supply chain foundation in southern China, with many suppliers based in Shenzhen and Guangzhou.”
