Covent Garden, the one stop destination for culture, food and fashion will welcome a number of exciting new openings in 2022, from the best global fashion, beauty and fitness names.
Visitors will be spoilt for choice as Los Angeles based fashion brands Reformation and Rails will open their doors on King Street and Floral Street respectively, joining GANNI, American Vintage, A.P.C Sandro, Paul Smith and more. American fitness sensation Peloton will also open the doors to its first European flagship store in Floral Street hosting live classes and retail space for shoppers, while beauty junkies can stop by Glossier, which opened its very first European flagship store on Covent Garden’s King Street in early December, following the overwhelming success of its 2020 pop up. Italian fashion brand Empresa will also launch its first London outpost on Henrietta Street later this year.
Growing the number of luxury watch and jewellery retailers on the estate, iconic Swiss watch brand Tag Heuer will open on James Street, while contemporary jewellery retailer e&e will open in the famous Market Building, alongside London’s premier piercing company Sacred Gold. These join world-famous jewellery brands Tiffany & Co.; Bucherer, which opened a double-sized store in 2021 and Vashi, which opened a new concept store in 2021.
Expanding the cultural offer in the area, Frozen The Musical will continue its tenure at the Theatre Royal Drury Lane, where it was recently nominated for 13 industry-leading awards, and the Royal Opera House will showcase Romeo & Juliet, ballet Swan Lake, as well as introducing new opera The Marriage of Figaro.
