Watsons VR Get Active Park just landed in Taiwan, Thailand and Malaysia to help customers stay active and healthy while at home, and it’s expected to roll out in Hong Kong next month.
Malina Ngai, CEO of A.S. Watson (Asia & Europe) is excited about the initiative: “It’s our passion to keep our customers healthy. The Watsons VR Get Active Park utilises technology to create a playground to have fun while working out. In fact, doing exercise doesn’t require a lot of gear or a big space. With the touch of a phone or tablet, customers can get active, anytime, anywhere.”
The 360⁰ Watsons VR Get Active Park brings together customers in a virtual playland that is made up of different sections including a game zone, exercise arena, virtual Watsons store and rewards station, offering customers a virtual immersive experience to live an active lifestyle. Health tools such as BMI measurer, Calories Burn and Activity Calculators are also available to help customers monitor their health.
Research revealed that 31 per cent of the global population have gained weight while 23 per cent have exercised less during Covid-19. It is a known fact that a lack of exercise is detrimental to one’s physical and mental health. Ngai adds: “The World Health Organisation recommends that adults should engage in at least 150 minutes of physical activity a week in order to boost our immune system and stay healthy. The fact that almost one-fourth of the population exercised less than this during the pandemic is an alarming sign. That’s why we want to step in and motivate our customers to get active, which helps them to Look Good. Do Good. Feel Great.”
