Choosing the chic Covent Garden for its new home, the spacious and airy townhouse stuns visitors with floor to ceiling marbled décor, countless mirrors and Glossier’s stand out artwork.
Created by US architect Pro Arch and UK architectural firm Lewis & Hickey, the space blends the modern Glossier branding with the historic richness of the building. Glossier G rosettes are laid into the wood floor, and representations of the logo have been adorned with ornate details to pay tribute to their new home. Custom-made perforated pink metal walls bring the colour and playfulness of the brand, while allowing the original building details to be seen behind them.
A large space has been dedicated to letting customers test and purchase Glossier makeup and other cosmetics. A stunning lighting design has been delivered for the store by Dot Dash NYC. The lighting was a crucial component of the interior design to expose the historic interiors while highlighting the modern Glossier installation.
The mirror lighting was an important element as it had to ensure customers were well lit in order to get an accurate sense for how the cosmetics and makeup would look with natural skin tones and complexion. Linear LED striplights concealed behind the perforated wall panels transform the mirrors into diaphanous screens revealing the historic interiors behind.
To calibrate the translucency of the perforated walls, product display lighting and a 770mm diameter globe pendant with 20000lm LED core and integrated DALI control was created as a bespoke solution from Optelma to ensure the store felt bright and diffuse while providing optimal face and selfie lighting.
