A partnership between Shopify and JD is aiming to create the world’s largest cross-border e-commerce market.
Under the collaboration, Shopify merchants now can sell in China through JD’s streamlined channel in three to four weeks, compared to the 12 months typically required for international brands to begin selling in the country.
The partnership will also simplify access and compliance for Chinese brands and merchants looking to reach consumers in Western markets. JD will support quality Chinese brands to set up their DTC channels through Shopify.
“We believe that the partnership will unlock the huge potential of the Chinese market for brands outside of China,” said Daniel Tan, President of JD Worldwide. “At the same time, it will increase cross-border commerce by leveraging our global supply chain ability, simplifying what has traditionally been a very complicated process.”
“Bringing together two world-class commerce platforms – Shopify and JD – is a major step in solving cross-border commerce for merchants,” said Aaron Brown, VP of Shopify. “The future of commerce is commerce everywhere – and that starts by removing barriers to entry to one of the most important e-commerce markets in the world.”
